FOR IMMEDIATE RELEASE
Contact: Chris Ponteri, Race Director at 262-758-9226 or chris@longrunathletics.com
Race for the Bacon Coming to Milwaukee
In what promises to be one of the most unique and entertaining fitness events of the summer, organizers have announced the inaugural Race for the Bacon 5k and 10k race to be held at Wisconsin State Fair Park on Thursday, June 14 at 7 p.m.
The race is just the appetizer for a night of bacon-themed fun. Event organizers are lining up an all-star roster of local food and drink companies and chefs to produce bacon-inspired dishes. And the winners of the race will receive bacon, giving new meaning to the phrase “bringing home the bacon”.
“Contrary to what many people think, runners aren’t all about eating healthy,” said event organizer Chris Ponteri. “We like to indulge in guilty pleasures, and I can’t think of any food that fits that description more than bacon.”
Ponteri, who also organizes the Icebreaker Indoor Marathon at the Pettit Center, came up with the idea for the Race for the Bacon early last year and approached Wisconsin State Fair Park officials with his idea over the summer. “They were immediately sold,” he said. “It goes well with the fair and some of the other events they do there.”
The race will start and finish right outside the Cousin’s Amphitheater in the center of the park grounds. The course will go through the grounds and also feature a lap on the famed Milwaukee Mile race track for the 5k runners and two laps for 10k runners. The Mile is the oldest auto racing track in the United States.
The post-race party and awards ceremony will be held at the Cousin’s Amphitheater immediately following the race. Organizers are in the process of lining up food vendors and will be working with a well-known local caterer to coordinate the party. Live music will also be featured on the amphitheater stage.
The Race for Bacon has selected MS Run the US to be its charity partner. A portion of the proceeds from the event will be donated to MS Run the US, which is a non-profit founded by Ashley Kumlien of Brookfield. For more information on MS Run the US, visit its website at www.msruntheus.com.
Sponsors on board so far include Performance Running Outfitters, Fit Milwaukee, ThunderDome Running, and Running in the USA. Additional sponsors will be announced when they become available.
Registration for the Race for the Bacon will open on Friday, February 24 at http://baconrace.zapevent.com. The race website is www.baconrace.com. More information can be found on the Race for Bacon Facebook page.
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